The Bacardi BAT project has kicked off 2k9 with a quality release
If you haven’t heard of the B-Live series then let me fill you in. Bacardi want some decent brand association with the young and hip demographic. Don’t ask me why… cause hipsters only drink cheap lager. To get in with the kids they have sponsored a load of hip artists to remix some other hip artists and then they give those remixes to hip blogs (*cough PARTYCMYK), and off we go.
But whatever the reason, I don’t really care… I get to listen to Juan Maclean putting some dirty funk bassline and filthy acid into this lush Twelve’s track. So as long as the quality is this good I’m prepared to drink Bacardi all night long just to keep them doing this..